Writing Styles:
Often, the writing inside a fashion designed for younger, more progressive audiences is less academic and more informal. The use of informal writing styles, such as the inclusion of some slang or modern topics, draws in younger readers and allows them to feel connected to the topic of the article. Technical terms are used to describe elements of an outfit or idea, but are then served with examples and expressions that everyone may understand. Many fashion articles aim to challenge previous ideas. Fashion is about growing, evolving, and finding inspiration in the mundane. Because of this many fashion articles are written in first person, as the topic is often subjective to the person. Although first person and mild slang is used in articles, the integrity of the article should never be compromised. Fashion is ever-changing and often liberally charged, but older audiences must also be appealed to. The proposal of new ideas to older generations cannot be done if grammar is off and too-informal terms are used. Instead, fashion articles often aim to find a happy medium between upcoming ideas and studious language. The fashion genre covers clothing, beauty, celebrity culture, and even political events. Articles range from "Spring 2022's Top Hits" to "Designer Harris Reed Shares How He Will Aid Ukraine In Its Fight Against Russia." Fashion articles can have a wide range of topics, yet all connect to a central idea of cultural progression.
Article 1:
An example of one fashion magazine article would be "You Be You", from Vogue's February 2022 issue. This article leans toward a more progressive approach as the title already urges readers to embrace their own fashion ideas. The article begins with a colorful photo, a large title, and a title caption. This is common among many fashion magazines, as it is most important for readers to identify the content and themes of the article. This article uses first person with phrases such as "I felt myself" and "On my lap." These phrases connect readers to the experience of the writer, while the writer attempts to convey the setting or feelings. Often when an article describes an event, the first paragraph is used to create the setting. This article is informative, yet still intriguing as it describes the progression of individual fashion styles and the impact it has on corporate designers.
Article 2:
Another fashion related article, featured instead on Vogue's website, was "Helen Mirren’s Gray Hair and Pink Makeup Are a Perfect Match at the SAG Awards". From the beginning, readers notice this title is much longer than the previous one that was actually inside a magazine. This is due to the online forum the article is shown on, as specificity is key in ensuring an article comes up when searched. In a fashion magazine, titles do not need to be so highly specific, as it is a paper-based format with no search engine and a wide range of topics. The specificity of this article is also limited to its online format. Magazines are usually released once a month, so topics inside must trend throughout the entire month. This article is short and informative with no thought-bending ideas. Often, inside fashion magazines, articles will leave readers wondering or dreaming all day. A proper magazine article must leave a mark.
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