Psychology of Fonts
Anthropomorphism: The impulse to apply human characteristics to nonhuman things The appearance of titles, headings, paragraphs, and other forms of text is crucial in controlling memorability brand perception as the human mind immediately correlates the font of that text to an emotion or idea. Serif: Intelligence, Formality, Heritage, Steadiness The thin stem and serif of the serif typeface brings forth a sense of firm tradition. Serif is commonly used in law firms, banks, and literature so when it is seen in other settings, the human mind immediately connects it to intellect, formality, and dependability. When the serif typeface is used, reliability is rarely questioned. Slab-serif: Strength, Authoritative, Masculinity Definite and assertive, slab-serif swaps the elegance of serif for a striking stroke. Car manufacturers utilize the idea of power and masculinity by using this typeface, as the assertiveness of the typeface lures consumers into believing they ...
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