Sophia McDonnell/ Media Studies

 Eudaimonia: The state of human flourishing and living well. Sketch 1:     This sketch begins with the masthead, placed vertically on the left side of the cover. The masthead is the largest text on the page as it is the title of the entire magazine, also giving the cover photo more vertical room. This magazine will be titled "Eudaimonia" meaning "human flourishing". As this is a fashion magazine, aesthetic improvement is the goal. The model is placed to the right of the mast head, facing sideways with their head slightly tuned towards the camera. This allows viewers to see closer shots of the model's face and makeup. The main cover line is placed directly under the model in bottom right corner. Besides the masthead, this will the be next largest text on the page. In traditional fashion magazines, this major cover line will hint to the feature article or celebrity posed on the cover. Beneath the main cover line will be a subheading further explaining...

Magazine Design: The organization of text, photos, and info-graphics on and inside a magazine spread. Components of a Magazine The Headline The headline is the text in large print font that titles and article or hints to what an article may be about. Headlines are extremely important in drawing consumer interest and igniting curiosity. Headlines must be short and sweet so that the consumer gains attentiveness based off of a small glance. Headlines are often in bold or colorful fonts so that they do not blend in with the rest of the magazine, but instead draw out key feature of the page. Pull Quotes Similar to headings, pull quotes attract consumer interest. However, pull quotes only contain direct quotes from an article within the magazine. Often, pull quotes will be taken from a celebrity interview, give strong advice, or may be controversial. Powerful quotes are 'pulled' put of an article in and rewritten in larger, bolder text in order to highlight true themes of the text. I...

C o l o r T h e o r y : How colors are used to create harmony or disharmony Color theory, in all its complexity, is difficult to describe in simple terms. It encompasses many parts, including the clash and convergence of shades, the color wheel, and how society views colors as a whole and individuality.    The Color Wheel The color wheel is split into three parts, primary  colors, secondary colors , and  tertiary colors. Primary colors consist of red, blue, and yellow. These three colors cannot be mixed or created by a combination of other colors. They are the building blocks of every other shade on the wheel. Secondary colors come next (as the the name hints). This section consists of orange, green, and purple. These colors are created by mixing two primary colors together (red and yellow makes orange, yellow  and blue makes green, blue and red make purple). Lastly ate tertiary colors. These colors are shade and fragments of all previou...

 Anthropomorphism: The impulse to apply human characteristics to nonhuman things The appearance of titles, headings, paragraphs, and other forms of text is crucial in controlling memorability brand perception as the human mind immediately correlates the font of that text to an emotion or idea.  Serif: Intelligence, Formality, Heritage, Steadiness The thin stem and serif of the serif typeface brings forth a sense of firm tradition. Serif is commonly used in law firms, banks, and literature so when it is seen in other settings, the human mind immediately connects it to intellect, formality, and dependability. When the serif typeface is used, reliability is rarely questioned.  Slab-serif: Strength, Authoritative, Masculinity  Definite and assertive, slab-serif swaps the elegance of serif for a striking stroke. Car manufacturers utilize the idea of power and masculinity by using this typeface, as the assertiveness of the typeface lures consumers into believing they ...

What a Fashion Magazine Consists Of     The front cover of a fashion magazine is crucial in ensuring positive audience interaction.    A photos need to express ideas without words so  body language and lighting are key in conveying what message is really trying to be communicated. Simple emotions like joy can be shown through tight eyes and lifted cheeks, but many fashion magazines aim to convey more complex ideas like femininity vs. masculinity. Femininity is often expressed through head tilting, facing partially away from the camera, and positioning the body so that it takes up as little space as possible.  Masculinity may be expressed through wide legged stances, direct eye contact with the camera, and shoulders back, although many fashion magazines are beginning to break away from gender norms. Magazines also use highlights, shadows, direction, and quality of light to accentuate a model's features and idea. High key lighting evokes...