Color Theory
Color Theory: How colors are used to create harmony or disharmony
The Color Wheel
The color wheel is split into three parts, primary colors, secondary colors, and tertiary colors. Primary colors consist of red, blue, and yellow. These three colors cannot be mixed or created by a combination of other colors. They are the building blocks of every other shade on the wheel. Secondary colors come next (as the the name hints). This section consists of orange, green, and purple. These colors are created by mixing two primary colors together (red and yellow makes orange, yellow and blue makes green, blue and red make purple). Lastly ate tertiary colors. These colors are shade and fragments of all previously stated colors and are created by mixing a primary and secondary color.
What does each color represent?
Whether it is because contemporary society believes this way, or individual beliefs sway a person's mind, everyone has pre-determined thoughts on something based on its color. From bright reds to cool blues, the human mind perceives each color uniquely.
Red: passion, love, anger, warning
Orange: youth, warmth, energy
Yellow: happiness, cheer, excitement, optimism
Green: wealth, nature, serenity, prosperity
Blue: tranquility, loyalty, intelligence, confidence
Purple: royalty, richness, wisdom, dignity
Black: power, mystery, sophistication
White: purity, faith, safety
The Color Wheel
The color wheel is split into three parts, primary colors, secondary colors, and tertiary colors. Primary colors consist of red, blue, and yellow. These three colors cannot be mixed or created by a combination of other colors. They are the building blocks of every other shade on the wheel. Secondary colors come next (as the the name hints). This section consists of orange, green, and purple. These colors are created by mixing two primary colors together (red and yellow makes orange, yellow and blue makes green, blue and red make purple). Lastly ate tertiary colors. These colors are shade and fragments of all previously stated colors and are created by mixing a primary and secondary color.
What does each color represent?
Whether it is because contemporary society believes this way, or individual beliefs sway a person's mind, everyone has pre-determined thoughts on something based on its color. From bright reds to cool blues, the human mind perceives each color uniquely.
Red: passion, love, anger, warning
Orange: youth, warmth, energy
Yellow: happiness, cheer, excitement, optimism
Green: wealth, nature, serenity, prosperity
Blue: tranquility, loyalty, intelligence, confidence
Purple: royalty, richness, wisdom, dignity
Black: power, mystery, sophistication
White: purity, faith, safety
Bright vs. Dull Hues
Hue is another word for color, though it often refers to an adjustment of a color. Value is the lightness or darkness of hue. A dark color is referred to as a shade while a lighter color is referred to as a tint, thought it is often interchanged. Intensity is the vibrancy or dullness of a hue. Bright colors are often viewed as cheerful intense, while dull hues are soft and quieter. A combination bright and dull colors can exemplify the bright while bringing attention to the dull space at the same time, but the use of too many bright colors may wash out everything else.
Color Harmony
Creating harmony, or disharmony, by using an organized color pallet in crucial in ensuring the viewer is interested. A harmonious color pallet soothes the eye and creates order throughout the display. A harmonious display may be different for each person, but without it a consumer may lose interest. A display with too bland of colors may bore the consumer while a display with too many extreme colors can overwhelm and distract the consumer from the true message of the display. In the photo on the right, the oranges of the canyon create contrast with the light blue sky. Due to the light tint of the sky in the center of the photo, the canyon rims appear brighter and more vibrant.
Color Schemes
Most often two color schemes are used in design: analogues and complimentary. Analogous colors are three colors next to each other on the color wheel. They match an soften up each other due to similarity in shades. Complimentary colors (defined above) flatter each other, frequently making one another more vivid due to stark contrast in shades. In the photo on the left, bright yellow is paired with a deep teal and fuchsia skirt. The vibrancy of the yellows pulls out the lighter hues of the teal jacket and the warm hues of the skirt. In the photo on the right, the shirt is blue, the pants are blue and green, and the bag is green creating a monochrome look. The difference in hues between each article of clothing compliment each other, creating unity.
Color in My Magazine
The sophistication of serif font used in my magazine will be matched with deep jewel tones. Jewel tones consist of deep blues, reds, greens, purples, and golds. Deep, royal shades propose the feeling of elegance and refined ideas, while small accents of light tints and bright hues will make statement pieces of text or clothing pop. In this photo, the deep jewel green sharply contrasts against the pink text. Of the text was black, white, or the same color as the clothing, the color of the clothing wouldn't stand out as much. Black text is used beneath headlines, as it is further detailing the headline, but it is not the most important piece. White text is used once on the bottom of the image where it is placed on top of the green dress. The stark white contrasts against the vibrant, green of the dress, highlighting both pieces.
Citations
“The Psychology of Color Schemes.” The Great Courses Daily, 24 Apr. 2020, https://www.thegreatcoursesdaily.com/psychology-color-schemes/#:~:text=Artists%20can%20create%20a%20sense,calming%20or%20even%20saddening%20effect.
“February 2020.” Vogue, Vogue, https://archive.vogue.com/issue/20200201.
“A Guide to Color.” NMSU, https://aces.nmsu.edu/pubs/_c/C316/welcome.html.
Basic Color Theory, https://www.colormatters.com/color-and-design/basic-color-theory.
Hue is another word for color, though it often refers to an adjustment of a color. Value is the lightness or darkness of hue. A dark color is referred to as a shade while a lighter color is referred to as a tint, thought it is often interchanged. Intensity is the vibrancy or dullness of a hue. Bright colors are often viewed as cheerful intense, while dull hues are soft and quieter. A combination bright and dull colors can exemplify the bright while bringing attention to the dull space at the same time, but the use of too many bright colors may wash out everything else.
Color Harmony
Color Schemes
Most often two color schemes are used in design: analogues and complimentary. Analogous colors are three colors next to each other on the color wheel. They match an soften up each other due to similarity in shades. Complimentary colors (defined above) flatter each other, frequently making one another more vivid due to stark contrast in shades. In the photo on the left, bright yellow is paired with a deep teal and fuchsia skirt. The vibrancy of the yellows pulls out the lighter hues of the teal jacket and the warm hues of the skirt. In the photo on the right, the shirt is blue, the pants are blue and green, and the bag is green creating a monochrome look. The difference in hues between each article of clothing compliment each other, creating unity.
Color in My Magazine
The sophistication of serif font used in my magazine will be matched with deep jewel tones. Jewel tones consist of deep blues, reds, greens, purples, and golds. Deep, royal shades propose the feeling of elegance and refined ideas, while small accents of light tints and bright hues will make statement pieces of text or clothing pop. In this photo, the deep jewel green sharply contrasts against the pink text. Of the text was black, white, or the same color as the clothing, the color of the clothing wouldn't stand out as much. Black text is used beneath headlines, as it is further detailing the headline, but it is not the most important piece. White text is used once on the bottom of the image where it is placed on top of the green dress. The stark white contrasts against the vibrant, green of the dress, highlighting both pieces.
Citations
“The Psychology of Color Schemes.” The Great Courses Daily, 24 Apr. 2020, https://www.thegreatcoursesdaily.com/psychology-color-schemes/#:~:text=Artists%20can%20create%20a%20sense,calming%20or%20even%20saddening%20effect.
“February 2020.” Vogue, Vogue, https://archive.vogue.com/issue/20200201.
“A Guide to Color.” NMSU, https://aces.nmsu.edu/pubs/_c/C316/welcome.html.
Basic Color Theory, https://www.colormatters.com/color-and-design/basic-color-theory.
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